Digital Marketing Executive

Responsibilities:

• Develop digital marketing strategy to support Sales Department to achieve the sales target.

• Recommend the marketing promo mechanics, upload into own webstore, Lazada and Shopee and

  continuously monitor the performance, to optimize the settings whenever required to optimize sales

• Able to recommend and plan the marketing promo mechanics, i.e. 9.9, Mother’s day, etc and good at

  data analytics to monitor and improve the conversion rate.

• Plan and execute SEO/SEM optimization and digital marketing via EDM, google adwords social media

  (FB, IG, Twitter) and online advertising campaigns on own/third-party platforms.

• Collaborate with internal teams to create landing pages and optimize user experience.

• Build and expand social media presence to strengthen brand positioning.

• Identifies trends and insights in order to propose the right promo based on customer needs.

• Measure and optimize spending based on performance of the marketing campaigns. i.e. measure

  number of new visitors, conversion rate, incremental of online sales, etc.

• Brainstorms new and creative growth strategies through digital marketing.

• Identifies critical conversion points and bounce rate/drop-off point to optimize sales conversion.

• Measures and reports performance of all digital marketing campaigns and assesses against ROI and

  KPIs.

Knowledge and Skill Requrement:

• Candidates must possess at least a Degree or higher in E-commerce/Marketing /Sales or equivalent qualifications.

• At least one (1) year working experience in similar roles and industry.

• Experience in planning and running digital marketing campaigns.