Job Responsibilities:-
Summary
- Reports to Managing Director and CEO
- Being first point of contact and responsible to service and oversee primarily PR account
Servicing
- Responsible for qualitative and quantitative targets within the PR group
- In co-operation with the Managing Director involved in budgeting, revenue planning in accordance with company’s forecast planning as per WPP standards
- Guides and leads Account Executives and Consultants in servicing accounts and trains staff to effectively develop new business proposals primarily in PR accounts
- Leads and services key accounts within the PR practice group & develops long-term relationship with clients at a senior level
- Makes strategic recommendations and presentations to support clients’ brand equity and creates appropriate media strategies based on briefs and directives from clients
- Provides recommendations to clients in a proactive manner to maximize communications efforts and/or anticipate issues in order to achieve business results
- Oversees day-to-day work of the team and solve client issues and concerns
- In cooperation with the Managing Director identify talents and needs for training to assure high quality of servicing output towards clients
- Responsible for quarterly and annual review presentations to client
- Actively develop relationship with key clients and be seen as a key subject matter expert in PR account
New Business Development
- First choice of contact and lead for PR accounts
- Responsible to maintain a weekly balance of organic growth of client servicing revenue (30% of new businesses)
- Where appropriate, develop joint proposals with Managing Director for new business deriving either from or outside the BM network
- Cultivating and building relationship with members of the media and PR Industry
General
- Keeps abreast on market trends in the PR sector, client needs and competitive offers
- Attend networking events, seminars and conferences, including out-of-hours, as required to maintain personal professional development and to build networking and new business contacts
- Supports in providing professional development of the team (internal training and identifying external training for staff), regular feedback and assess performances ensuring smooth flow and adhering to professionalism
Requirements:
- 30 years and above (indicative)
- Tertiary Education preferably in Economics, Social Science, Mass Communication, Journalism, Media or equivalent tertiary education
- A minimum of 8 years work experience in PR stakeholder communication with experience in leading teams
- Fluent in written & spoken English. Chinese or Bahasa Melayu is an advantage
- Entrepreneurial skills an advantage
- Experience in running a P&L, balance sheet and good skills for new business development includes collaboration with integrated communications
- Good communicator and socially approachable yet firm when it comes to making decisions
- Focused to solve conflicts and disputes
- Broad interest in current and global affairs
- Capability to live up to essence Burson-Marsteller requirements to be proactive, take ownership and capable of problem-solving
Benefits:
- EPF, SOCSO, EIS
- Car Park Subsidy
- Insurance
- Medical, Optical, Dental, Mileage
- Mobile Phone Claim
Working Days & Hours:
Monday to Friday (8:30am - 5:30pm)