Digital Marketing and CRM Senior Executive

Responsibilities:

-Execute advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events

-Support in Public Relations activities (media releases, press events, etc.)

-Grow and retain members in the loyalty program with a CRM strategy

-Engage brand members with various communication channels and methods

-Execute campaign and seasonal changes in-store with alignment of the Visual Merchandising guidelines -Maintain relationships with mall management teams to ensure collaboration in promotional activities

-Monitor progress of campaigns using various metrics and submit reports of performance

-Collaborate with managers in preparing budgets and monitoring expenses for projects and events

-Conceive and optimize marketing campaigns on strategic touch points for all seasonal campaigns and product launches with emphasis on the brand story

-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

-Manage content, merchandise and KPIs for all digital platforms

- Elevate SEO efforts to have top brand recall and online reputation

-Develop an omni-channel plan for a seamless O2O shopping experience

-Plan, execute, and measure experiments and conversion tests

-Support in all Public Relations activities

-Track budgets to ensure optimized usage for all projects

-Liaise with ECCO global and regional marketing team, senior management, corporate and suppliers as required

-Any other reasonable tasks requested by your manager